Great Leads: The Six Easiest Ways to Start Any Sales Message
Reviews (161)
Stop reading the reviews and buy already
I’ve read this book dozens of times. Even bought the Kindle version so I can read it when I don’t have the physical copy. There is so much great stuff in this book it blows my mind. If you buy this book and it doesn’t deliver on everything I’ve said and more, send me an email and I’ll buy your copy from you.
Can't figure out why your letters feel weak?
If you've been following the AIDA, AIDCA, or emotional marketing formulas... And yet you still don't feel your message has strength and persuasion, then get this book. It's the next thing to master after having a catchy headline. The book tells you how to transition from the headline to the first sentence, then to the paragraph. You'll learn different types of prospects. Let's you choose how to custom fit your messages based on that too. The book teaches you to create that "hook". I wish the authors could have shared more examples. Really makes a good swipe file for amateurs like me.
Write great leads and take 'em to the bank
One of the best copywriting books I've read to date. This is a must. Between your headline, and offer, the type of lead you write matters just as much. As Todd Brown put it, the rule of 3... your headline, lead and offer are the three most important components of your sales message. This short, but amazing book will teach you to write awesome leads.
You wanna write great copy, read this book
This is among one of the greatest books about copywriting and the difference between words on a page and copy that moves you to act I’ve ever read.
Must have book for every copywriter
Read it. Read it again and again. Keep it next to your desk. Use the concepts in every piece you write.
Elevate Your Copy Game...
Clear. Concise. And ABOVE ALL? Actionable. This is a resource that you should have on hand if you do sales oriented copywriting. Excellent work.
Excellent Book!
Great book! Really enjoyed reading it , You have to read it twice to get maximum results ✅ Thanks for sharing this valuable book 📚
I love it!
This book is powerful! I will definitely refer back to this book as I write Copy. I am grateful to Mr. Masterson.
This book was an eye opener to new strategies that helps improve conversion
I like the sales letter structure and the lead types were presented in this book.. also the book is very informative and it has a lot of useful information. This one of the books that took me a little bit to finish..
Awesomeness
This book has saved me so much time. I've been trying to find easier ways of applying Gene Schwartz's principles in Breakthrough Advertising and this book helps immensely.
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